Advantages of 70% fresh meat

The protein of dry dog food in ordinary kibble is made out of meat remainders and by-products (in other words, "leftovers"). Ordinary dog food companies that manufacture dry dog food, process their meats at temperatures of 140 ºC (usually twice), which results in a decline of quality in their protein source.

We want our dogs to have the highest quality of protein and nutrients closest to their ancestors' diets.
In order to successfully achieve this high quality, Platinum Natural Dog Food has breakthrough manufacturing process to ensure the most nutritious and beneficial food for your dog.

We at Platinum Natural select only the highest quality human grade fresh chicken, our chicken is NEVER frozen like most manufacturers'.

We use the same quality chicken that you pick up in the store, natural and no-added hormone.

We receive our fresh chicken from our supplier daily; nothing ever is stored or frozen.

The chicken is then ground with the rice and cooked in its own juices to produce a level of nutrition of the highest caliber.